Does your company's purpose resonate with your employees?

The Evolution of Employee Experience: Purpose and Strategy

With more respondents to gather insights from–specifically 1,300 organizations in over 33 industries–Gallagher Employee Experience Specialty Practice’s yearly report, the State of the Sector, is back to paint us a picture of the landscape of employee experience this 2022. 

From the rise of social networks to noisy organizations and to prioritizing people in the midst of a pandemic, businesses are seeing another new shift and challenge in terms of managing internal communications. If last year was all about refocusing efforts to benefit employees’ wellbeing, this year is about how businesses should be looking into ways to preserve it.

The 2022 State of the Sector report is a 5-item list of things to consider when designing a model that answers this new challenge.

1. Purpose and strategy

   
   

2. Employee experience

   
   

3. Hybrid working

   
   

4. People managers

   
   

5. The new golden age

In this article, we dissect and discuss the first point: purpose and strategy. The important question to ask every business especially at this phase of the pandemic is if their reason for being remains true, and if the values attached to it are clear enough to create a sense of belonging in the organization. 

This is where the internal communications’ role comes in, particularly to help craft and communicate the narrative of the company’s vision and values that should always point towards the wellbeing of the organization. That said, it is recommended for all organizations to gather and synthesize feedback from employees. Not only does this imply that organizations value employee feedback, but that the consolidated feedback–may it be gathered from engagement and pulse surveys, email, or feedback from managers–can also be used to improve internal communications and to evolve with the times and the needs of its people. 

It’s safe to conclude that no matter how profitable or brilliant an organization is in terms of what it offers, it’s nothing without people who understand the purpose of the organization, and how they themselves can help bring the purpose to life and to drive action. 

Let's look at your how your employees experience your purpose together! Send us an email at [email protected] and we'll schedule a free consultation and/or workshop that will support your employee engagement initiatives!